Overview
Arkan First Capital connects Brazil, China and the rest of the world by moving corporate money: instant liquidity in Pix and USDT, same day settlement, a dedicated desk and up to R$ 20 million a month in liquidity. I built the brand from scratch and carried the same system into the card, the website and the campaign.
The problem
As Arkan Trade Capital, the company used a golden gradient and pieces made without a system, far below the scale of the operation. The design could not carry the size of the company in the conversations it needed to have. There was no brand to evolve: it needed an entirely new one, cards and a POS terminal designed from scratch, and a website live and ready to take traffic.
The briefing
I started with the partners on a Business Model Canvas: who the client is, what their pains are and what Arkan promises to solve. Then came market research, an archetype study and lightning demos of financial brands.
The first visual project
The research became the first visual project, presented to the partners to gather feedback: three territories (Blue Marble, Minimalism and Liquid Metal) and the brand already applied to the cards. With their input, I moved on to the build, one step at a time.
- Brand, typography and visual system
- Corporate card at official dimensions
- Company website
- Product imagery with generative AI
- Social feed and campaign assets
- Process documentation handed to the client
The imagery
Nothing on the website or in the assets was photographed. I combined prompting with high quality design and generated everything in a generative tool with the latest models, iterating until each image matched what was already drawn.
The website
The website was built for performance. Its visitors are C-level executives, often traveling, on planes or with a weak signal. That is why the animations stayed light and the site runs on its own hosting on the Cloudflare network. Loading was tested in 23 countries.
23
countries in the load test
0.2 s
average response time in the tests
The result
Extremely positive feedback from leadership and results noticed within the first two months with the brand live. The website became a channel for new business contacts.